Verizon announces Christian V Cast channel

Verizon Wireless announced its entry into the growing faith-based mobile media market, teaming with Christian content provider Unity in Values to introduce the youth-targeted V Cast video channel The Mobile Word. Touting faith-based music, extreme sports and entertainment as well as a complete and interactive New Testament, The Mobile Word encompasses content from churches across the U.S.

"What differentiates our V Cast service is our commitment to address the broad content needs of our customers," VZW VP of digital media John Harrobin said in a prepared statement. "Our relationship with Unity in Values enables us to provide the best faith-based content, powered by a deep understanding of this spiritually active community, to our customers who want to stay connected and informed while on-the-go."

For more on the Mobile Word launch:
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