Verizon, Exent team for all-you-can-eat Android gaming service

Verizon Wireless (NYSE:VZ) is partnering with on-demand gaming platform Exent to introduce GameTanium, a new subscription service offering unlimited monthly access to more than 100 Android titles.

Priced at $5.99 a month per Android device, GameTanium features ad-free smartphone and tablet games including hits like Fruit Ninja, Plants vs. Zombies and World of Goo alongside Exent editorial recommendations and a spotlight on new titles. Exent also supplies parental ratings, game images and reviews to help consumers identify titles suited to their particular tastes. GameTanium users may additionally turn to an in-app help center or live customer support services that provide phone, SMS chat and email assistance between 9:00 a.m. and 5:00 p.m. ET every Monday through Friday.

GameTanium is optimized for more than 30 Android smartphones and tablets including Motorola's Droid Razr and Droid Xyboard 8.2 as well as HTC's Droid Incredible 4G LTE. Verizon Wireless subscribers can download GameTanium from the operator's Verizon Apps storefront. Three-day free trials are available. 

Exent first introduced the all-you-can-eat GameTanium service one year ago, making it available for download directly from the firm's website. At that time Exent said GameTanium was built with carrier distribution in mind and designed to leverage operators' direct billing expertise.

There are now more than 125 million mobile gamers across the U.S. and U.K. markets, according to a survey published last month by Information Solutions Group on behalf of Electronic Arts' PopCap Games division. Forty-four percent of adults play at least one mobile game per month, an increase of 29 percent compared to a year ago; the number of daily players is up from 35 percent in 2011 to 45 percent in 2012, and 22 percent of mobile gamers play more than three hours a week, compared to 14 percent a year ago. No less impressive, the ratio of new gamers (defined as consumers playing mobile titles for less than a year) has doubled over the last three years, making up 44 percent of the overall mobile gamer market.

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