Verizon takes Viewdini iOS video app to other operator networks
Verizon Wireless (NYSE:VZ) is extending its Viewdini mobile video search application to Apple (NASDAQ:AAPL) iPhones and iPads across all U.S. mobile operator networks. The original Viewdini app for 4G LTE Android devices remains exclusive to Verizon Wireless subscribers.
Powered by CBS Interactive's TV.com, the free Viewdini app aggregates movies, television series and digital programming from content providers including ABC, Comcast Xfinity, Crackle, Funny or Die, Hulu Plus, mSpot and Netflix. Users can search Viewdini by title, subject or celebrity name to identify which services offer content for streaming; the service also specifies whether the desired video is available at no additional charge, by subscription, to rent or for purchase. Users can additionally click Viewdini to access related content and information like cast and crew biographies and links to similar titles.
Verizon Wireless launched Viewdini via the Google (NASDAQ:GOOG) Play storefront in June 2012. "Our motivation was to solve a problem we saw facing our customers, that discovery of video content was very challenging given the fragmented nature of content rights across disparate video distributors," Kristi Crum, executive director of marketing at Verizon Wireless, told The Verge earlier this year.
Viewdini is one of several mobile video applications designed to spotlight Verizon's 4G LTE network. Weeks prior to Viewdini's introduction, the carrier announced a new multi-year partnership with video broadcasting app Color, which enables users to capture and stream live 60-second broadcasts with their Facebook contacts.
- read this Verge article
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