Verizon Wireless launches 'Inception' promotion on Droid

Verizon Wireless (NYSE:VZ) launched a new mobile marketing effort promoting the July 16 release of the sci-fi thriller Inception, the latest feature from filmmaker Christopher Nolan. According to Verizon Wireless, Droid smartphone users can access a series of custom, technology-driven extensions of the film to unlock some of its secrets--the free Mind Crime Prevention application includes exclusive film information, video content and images, artwork and music, as well as Inception showtimes at local theaters. Fans can also download the Inception: Mind Crime game, interact via social networking channels and even insert themselves into a scene from the film, leveraging green-screen technology to create personalized videos.

In addition to content tailored for the Motorola Droid and HTC Droid Incredible, Verizon Wireless will offer behind-the-scenes Inception footage and trailers across V Cast Video-enabled devices. Subscribers with select 3G Multimedia phones may also purchase tracks from the film's official soundtrack.

For more on the Inception campaign:
- read this release

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