Verizon yields 4.5% of Millennial's iPhone ad impressions

Within two weeks of Verizon Wireless (NYSE:VZ) launching a CDMA-based edition of Apple's (NASDAQ:AAPL) iPhone, the device accounted for 4.5 percent of all U.S. iPhone ad impressions across the Millennial Media network, the mobile advertising firm reports.

With the introduction of the iPhone (an AT&T [NYSE:T] exclusive in the U.S. for over three years), Verizon Wireless generated 20 percent of all Millennial impressions in February 2011--Sprint (NYSE:S) follows at 13 percent, with AT&T and T-Mobile tied at 10 percent each. Wi-Fi networks remain the dominant source of Millennial impressions at 24 percent.

Smartphones now represent 62 percent of Millennial impressions, with feature phones at 24 percent and connected devices making up the remaining 14 percent. Android devices make up 51 percent of total smartphone impressions, almost doubling Apple's iOS at 27 percent. Research In Motion's (NASDAQ:RIMM) BlackBerry is next at 17 percent, with Symbian at 2 percent and Windows representing just 1 percent.

For more:
- read this Millennial Blog entry

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