Verizon's NFL Mobile adds 'Monday Night Football' live streaming
With the 2011 National Football League season officially kicking off Sept. 8, Verizon Wireless (NYSE:VZ) will expand its NFL Mobile application to include live streaming coverage of ESPN's signature Monday Night Football broadcast, which returns Sept. 12 with a doubleheader pitting the New England Patriots against the Miami Dolphins, followed by the Oakland Raiders playing the Denver Broncos.
The latest update to the NFL mobile app includes coverage of Monday Night Football.
Monday Night Football joins NFL Mobile's existing live streams of NBC's marquee Sunday Night Football telecast, the NFL Network's eight-game Thursday Night Football slate (beginning Nov. 10 when the Raiders clash with the San Diego Chargers) and the NFL RedZone network, which delivers every touchdown and key play from Sunday afternoon's action. NFL Mobile also features news, scores and schedules, video-on-demand footage, live audio broadcasts of all games and Verizon's improved Fantasy Football Tracker, which touts deep integration with the NFL.com Fantasy Football platform.
Verizon Wireless announced its four-year NFL sponsorship agreement in March 2010, taking over as the league's exclusive mobile media partner as well as its official wireless service sponsor, roles previously filled by Sprint (NYSE: S). According to The Wall Street Journal, the deal is valued at $720 million, including a rights fee and advertising spending--the earlier Sprint package was valued at $120 million.
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