Virgin Media teams with 4th Screen on mobile ads

Mobile advertising firm 4th Screen announced an agreement with Virgin Media to manage, sell, deliver and optimize the media giant's mobile advertising campaigns via its Mpression ad-serving platform. Per terms of the partnership, 4th Screen will collaborate with Virgin's in-house advertising unit ids to plan and execute cross-platform efforts spanning mobile, television and the web.

For more on the Virgin Media/4th Screen deal:
- read this Brand Republic article

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