Virgin Mobile, Burger King team on ringtone deal

Virgin Mobile USA announced a deal with Burger King and Warner Music Group to introduce the fast-food giant's BK Value Menu concept to the mobile platform, offering subscribers a selection of ringtones for $1.00 each. The ad-supported Virgin Mobile Ringtone Value Menu initiative enables the MVNO's customers to purchase value-priced ringtones from WMG acts including Buckcherry, Casa De Leones and Danity Kane via the VirginXL WAP deck or online--Burger King will support the promotion by sponsoring WAP banner ads and mailing SMS blasts to Virgin consumers.

For more on the Virgin Mobile Ringtone Value Menu:
- read this release

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