Virgin Mobile USA debuts new Britney Spears video

Virgin Mobile USA announced an agreement with Sony Music Entertainment to exclusively premiere pop singer/professional trainwreck Britney Spears new video "If U Seek Amy." According to Virgin, the clip will debut at 11 a.m. EST Thursday on its website as well as the Britney.com and BritneySpears.com sites--the video will remain exclusive to all three sites for 24 hours and heralds the first sponsored exclusive premiere on Sony Music web properties, with Virgin Mobile USA's "Take Advantage" campaign spot referencing Spears as a lead into the video during its first three weeks online. Virgin Mobile USA is also presenting Spears' new U.S. concert tour, which kicked off earlier this month in New Orleans. Her latest album Circus has sold more than 3 million copies worldwide since debuting in December 2008.

For more on the Virgin Mobile USA/Sony Music deal:
- read this release

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