Virgin Mobile USA inks ad deal with Platform-A

Web services giant AOL announced its Platform-A advertising unit will serve as the exclusive display advertising and sales partner for MVNO Virgin Mobile USA's WAP banner inventory. Per terms of the agreement, Platform-A's sales force will leverage the resources of the AOL-owned Third Screen Media mobile ad serving platform and network to manage Virgin banner ads, promising brands an opportunity to reach the operator's core 14-to-34-year-old subscriber demographic.  

For more on the Virgin Mobile USA/Platform-A deal:
- read this release

Related articles:
Virgin Mobile USA teams with Limbo
Virgin Mobile USA: Ringbacks on the rise
Virgin Mobile spreads messaging via 3jam SMS 2.0