Vodafone readying ad-supported mobile services

Vodafone will partner with Internet giants Google and Yahoo to launch a suite of ad-supported mobile services in mid-2007. The operator is currently in negotiations with an unnamed soft drink producer and an automaker to develop a pan-European platform for direct mobile advertising--Vodafone is also trialing ad-funded mobile web services and games in Italy, Germany, South Korea and the UK. 

For more on Vodafone's ad-supported platform:
- read this Content Agenda article

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