Vodafone Spain debuts Pocoyo TV

Mobile entertainment provider Zinkia Interactive announced an agreement with Vodafone Spain to launch Pocoyo TV, a new mobile television channel targeted to young viewers. Pocoyo is Zinkia's popular animated series produced for the pre-school market--co-produced with Granada Kids and Cosgrove Hall, the CGI-animated program airs in 100 countries. The Pocoyo TV mobile channel will offer full back-to back seven-minute episodes of the series in both English and Spanish. "Pre-schoolers don't care whether they are watching a show on a two inch or 40 inch screen--they just want to see and hear what they are used to, and Pocoyo is one of those brands," said Zinkia managing director Gonzalo Guirao in an interview with Mobile Entertainment. "The other great thing is that the length of each episode and the fact it uses primary colors and simple sounds means it's ideally suited to mobile."

For more on Pocoyo TV:
- read this Mobile Entertainment article

Related Articles:
Vodafone tunes in MusicStation
Vodafone readying ad-supported mobile services
Vodafone gives thumbs-up to mobile game reviews