Volkswagen drives multi-platform polling campaign

Automaker Volkswagen of America announced a national polling effort embracing media, technology and user-generated content in support of its new global brand platform Das Auto. According to Volkswagen, the campaign--launched in conjunction with public opinion research firm GfK Roper Public Affairs & Media--enables consumers to engage in live online and mobile polling to determine "what the people want," the fundamental message of the Das Auto effort; website visitors can click to see real-time results from an array of opinion polls, vote "yes" or "no" on a multitude of topics, share polls with friends and suggest additional polls. An interactive Times Square display will enable consumers to participate in live polling via the ABC SuperSign technology, which promises two-way dialogue with passersby via SMS.

"Volkswagen has a rich heritage as part of American popular culture and a deep personal connection with its customers," said Volkswagen of America vice president of marketing Tim Ellis in a prepared statement. "It's what the people want is a way of keeping in touch with what matters to people today. Through this campaign, we offer a unique way for consumers to interface with the brand by providing an interactive platform for their thoughts and opinions to be seen and heard on a global stage."

For more on the Volkswagen campaign:
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