WPP invests in JumpTap

Global advertising and communications services group WPP announced a strategic investment in mobile search and advertising services developer JumpTap. Financial terms were not disclosed, although Marketing Week reports WPP acquired a 2.5 percent stake in the Massachusetts-based startup. According to WPP, the investment will offer clients access to mobile search and advertising platforms; WPP and JumpTap will also partner on new mobile consumer targeting and profiling services, as well as develop case studies for brands planning mobile marketing initiatives.

For more on the WPP/JumpTap agreement:
- read this release

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- Alltel launches JumpTap mobile search