Yahoo inks deal to integrate Twitter content

Digital services giant Yahoo announced an agreement with Twitter to integrate the microblogging phenom's social experiences across its global network. Per terms of the deal, users can now access their personal Twitter feeds via multiple Yahoo properties including Yahoo Mail and Yahoo Sports--in addition, they can update and share their status and content from Yahoo in their Twitter stream.

According to Yahoo, the deal--which follows on the heels of a similar agreement with social networking kingpin Facebook--represents the latest step in its efforts to create more customizable, social experiences. It adds the new partnership includes access to the complete Twitter public data stream, which Yahoo will use to enhance the relevance and freshness of content across its properties and drive more profound user engagement, promising new opportunities for developers, advertisers and publishers.

Earlier this week, Twitter reported users are now tweeting 50 million times each day, translating to an average of 600 tweets per second. By comparison, users were tweeting 5,000 times a day in 2007, 300,000 times a day in 2008 and 35 million times a day a year ago.

For more on the Yahoo/Twitter deal:

-read this release

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