Yahoo rolls out interactive mobile display ads

Yahoo announced the launch of a new class of interactive mobile display ads leveraging HTML5, CSS3 and JavaScript technologies. According to Yahoo, traditional static banners across the top and bottom of the device screen have typically posed consumer engagement challenges--the new format promises to solve those issues via rich media content optimized for next-generation HTML5-based browsers, with Yahoo Mobile product marketing staffers Mandar Shinde and Calvin Hung touting "creative executions of interactive advertisements" on the Y! Mobile Blog.

Yahoo will launch its first interactive display campaign in association with the forthcoming Paramount and DreamWorks Animation release Shrek Forever After, hitting theaters today. "Going forward you can expect to see more ads that are tailored to the way people use mobile or that take advantage of particular attributes of mobile devices," Shinde and Hung add. "For example, we know users like to ‘content snack' on mobile and ads that offer video or creative interactivity can be very successful."

For more on the new Yahoo mobile ads:
- read this Y! Mobile Blog entry

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