Yahoo tackles tablets with personalized digital newsstand
Yahoo is introducing Livestand, a digital newsstand service launching first on tablets, with mobile phones to follow. According to
Yahoo, Livestand delivers a personalized experience enabling publishers and advertisers from across the web to distribute fresh, active content to connected devices--content is selected according to the consumer's interest, their location and the time of day, complete with intuitive touch interactions and a user interface leveraging the tablet form factor. Livestand spans Yahoo's digital content library, including Sports, News, Finance, Flickr, omg! and the Yahoo! Contributor Network; Yahoo also touts social media sharing and targeted ad solutions including magazine-style promotions.
Yahoo will introduce Livestand applications for Apple's (NASDAQ:AAPL) iPad and Google (NASDAQ:GOOG) Android tablets during the first half of 2011. Mobile phone and browser-based versions will follow, with Yahoo promising to deliver purpose-built experiences across a host of mobile web entry points.
Livestand from Yahoo follows on the heels of The Daily, touted by News Corp. CEO Rupert Murdoch as "the first national news publication for the iPad created from scratch." Unveiled by News Corp. last week, The Daily features HD video, audio, animated graphics and traditional text context alongside interactive user experiences leveraging the iPad's touchscreen, The Daily also boasts innovations like a television-inspired newsanchor, 360-degree photos, personalization tools, web integration, social media sharing and the "carousel," a central navigation tool including tiles enabling direct access to each story in a given issue.
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