Yahoo teams with 4INFO on mobile advertising

Mobile messaging services provider 4INFO will announce a mobile advertising agreement with web services giant Yahoo, reports The Wall Street Journal. Per terms of the deal, Yahoo will leverage 4INFO's SMS ad serving technology and targeted advertising programs to deliver ad-subsidized news updates, horoscopes, sports scores and weather forecasts. Each text alert will include a banner ad--Yahoo and 4INFO will share ad inventory sales responsibilities.

For more on the Yahoo/4INFO deal:
- read this Wall Street Journal article

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