Yahoo's Panama ad platform going mobile

Internet giant Yahoo announced plans to launch its Panama online advertising platform via mobile devices in early 2008. According to NewMediaAge, the multi-platform Panama service will enable advertisers to mount integrated online and mobile campaigns controlled by a single user interface. Yahoo first announced the Panama online platform in 2006, promising ad delivery closely tied to search queries would translate to improved pay-per-click revenue.

For more on Panama:
- read this NewMediaAge article

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