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Yankee: 31% of phone users visit mobile Web
The mobile Web "has gone mainstream," declared research firm Yankee Group in 
announcing the results of its latest analysis of the space. The firm said 31 percent of phone-owning consumers now browse the mobile Web at least once a month.
The firm pointed to four mobile Web sites specifically--Google.com, Google.com/m/news, Yahoo.com and MLB.com--as evidence of the maturation of the mobile Web.
"Unlike last year, most of the sites we reviewed adapt their content to many differing feature phones and smartphones. And some companies are also starting to incorporate location-awareness, something other sites should strive to emulate," said Carl Howe, director at Yankee Group and author of the report.
As for wireless carriers, the firm said most don't properly cater to the mobile Web surfer. "Sprint's site is a bit out of date, but it does help mobile users find Sprint stores and call the carrier," the firm said, adding that "other national carrier sites still ignore mobile Web users who aren't their customers, forcing consumers back to their desktops to view their services."
For more:
- see this Yankee release
Related articles:
Report: iPhone accounts for two thirds of all mobile web traffic
Quattro Wireless releases mobile web study
Comments
Posted by Giff Gfroerer, i2SMS | September 17, 2009 - 3:35pm
So, if only 19% of all US cell phone subscribers actually have a phone that is web enabled AND are paying for a Data Plan (not SMS data), how is it that 31% "now browse the mobile Web at least once a month"?
Is it possible that of the 100% that can actually perform this function, 150% are actually doing so? How is that? Sounds like funny math to me!
Or is key information in this report being left out... Such as, of the web enabled phones and people paying for a data plan, of those, 31% browse the web monthly?
Misleading statistics such as this do not deliver very strong credibility to research firms figures.
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