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YouTube adds advertising to mobile website
Google-owned video aggregator service YouTube announced the addition of advertising services across the home, search and browse pages of its American and Japanese YouTube mobile websites. According to YouTube, advertisers including L'Oreal and Land Rover have already launched test campaigns: "[The ads] showed strong results related to click-throughs, user experience, and brand awareness, and we've learned a lot in the months since then," writes YouTube strategic partner development manager Taylor Cascino on the YouTube Biz Blog. "As a result, ads on the YouTube mobile website will be banner ads sold on a full-day basis (like with the YouTube homepage on the web), making a mobile buy an easy and valuable addition to any YouTube campaign."
YouTube notes that traffic to its mobile site grew by over 160 percent in 2009, and adds that consumers worldwide are now streaming tens of millions of mobile videos each day.
For more on YouTube's mobile advertising efforts:
- read this YouTube Biz Blog entry
Related articles:
YouTube mobile uploads grow 400% post-iPhone 3G S launch
YouTube premieres mobile app for Symbian, WinMo
YouTube expands mobile video efforts
Comments
Posted by Anonymous | April 3, 2010 - 12:47am
I think youtube is a great tool for anyone interested in watching or uploading videos. I have been using the site for years now, and still think it is doing a good job. Ok, so sometimes it gets criticized for being too easy to break copyright laws, but youtube's online security is getting better. The best thing about the site is its great video search engine and database. No wonder it made it as the top sharing site on http://www.dozenvideo.com this month. But there's some tough competition out there and as online video gets bigger and bigger, there's sure to be a backlash. Keep online videos free and easy to share!
Posted by eluminous technologies | June 2, 2010 - 1:44am
Very supportive article.I understand every point in this blog about good topic.
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