Zagat checks into the mobile web

Travel and entertainment information provider Zagat Survey announced the launch of ZAGAT.mobi, an advertising-supported mobile website spotlighting the company's dining, nightlife and hotel content for all major U.S. cities, London and other international destinations. The site promises users access to free restaurant, nightlife and hotel information including contact listings, messaging features and links to directions, movie times and airlines. ZAGAT.com subscribers may also view Zagat ratings and reviews at no additional charge. Zagat Survey will introduce additional features later this year.

ZAGAT.mobi was developed in conjunction with mobile services provider Starcut, with Visa Signature in place as the exclusive launch sponsor. "We pioneered the concept of 'consumer-generated content' almost 30 years ago," said Zagat Survey co-founder and co-chair Nina Zagat in a prepared statement. "As the media landscape has evolved, we've taken a 'platform agnostic' approach to helping consumers make smart decisions by making our content available to them however and wherever they've needed it."

For more on ZAGAT.mobi:
- read this release