Zannel acts on Universal Pictures deal

Viral mobile entertainment network developer Zannel announced an agreement with Universal Pictures to promote the studio's upcoming comedy "Knocked Up," the new film from writer/director Judd Apatow (of "The 40-Year-Old Virgin" fame). Zannel will create a custom "Knocked Up" mobile channel including trailers, clips, TV spots and production stills--consumers may also send the content to other mobile phones or e-mail accounts via Zannel's Pass-It-On feature. In addition, Zannel and Universal will launch "Show Us Your Moves," a contest requiring entrants to upload mobile video clips or photos of their dance moves--finalists will be determined by Zannel community members.

"Universal Pictures recognizes the tremendous marketing opportunities in mobile entertainment, and this relationship with Zannel provides us with a compelling viral network with which to market and promote 'Knocked Up,'" said Universal Pictures' senior VP of digital marketing Doug Neil in a prepared statement. "We are very excited about this new, easily accessible and inherently viral way to distribute content and engage our target demographic."

For more on the Zannel/Universal promotion:
- read this release

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- Zannel announces record label partnerships