Zannel announces record label partnerships

Viral mobile entertainment network provider Zannel announced strategic deals with Warner Music Group affiliate Eleven Seven Records and Nettwerk Music Group. Per terms of the agreements, Zannel will create exclusive mobile channels for acts including Sarah McLachlan, Dido, Everclear and Buckcherry, each comprising music videos, album art and promotional photos. Zannel also enables fans to upload their own videos, photos and comments.

"We realize the potential of the mobile market, and our goal is to get as much artist content into these channels as possible without having to dedicate hours to building a mobile media platform," said Eleven Seven new media head Josh Scheiner in a prepared statement. "By working with Zannel, we're able to instantly increase awareness and fan enthusiasm, and get content in front of millions of people to both promote these artists and create a fun environment that gives fans a new way to connect with their favorite bands."

For more on the Zannel partnerships:
- read this release

Related articles:
- Warner Music head Bronfman forecasts mobile music future
- Warner Music Group enters mobile gaming biz