Zoove snares $5 million in funding from Rogers Ventures

Mobile marketing solutions provider Zoove received $5 million in funding from Rogers Ventures, the venture capital arm of Rogers Communications. Zoove will also add Mike Lee, vice president of Rogers Ventures to its board of directors.

The investment is an important step for the firm, which also secured $15 million in Round D funding last month. Zoove will use the money to accelerate its expansion into the U.S. market.

The company's StarStar Numbers marketing initiative is already used by all four major U.S. operator networks. StarStar Numbers are vanity mobile numbers between two and 12 digits (e.g., **BRAND/**27263) that connect mobile subscribers with advertisers regardless of handset model.

Consumers dial the number in question, and Zoove pushes mobile apps, web pages, coupons and videos directly to their phone, circumventing the need for 2D barcode readers or cross-carrier text short codes.

After the initial phone call, consumers receive a text message or voice mail prompting further engagement with the marketer--depending on their handset capabilities, they can opt in to view websites and download apps, with standard data charges applying.

For more:   
- see this press release 

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