Google is rolling out a revamped version of its AdMob mobile advertising network, promising app developers a host of new tools to improve discovery, distribution and monetization.
There is a new factor influencing the polls this year: The rising number of smartphone users (around half of adult Americans) who are reading political news on their phones, interacting with political apps and viewing mobile ads.
Roughly two years after acquiring AdMob for $750 million, Google ( NASDAQ:GOOG ) has fully integrated the mobile ad network into its signature AdWords platform, enabling more than a million online...
Amazon is reportedly in talks to acquire mobile advertising network Jumptap, a move that would further escalate the digital retailer's ongoing battle with archrival Apple ( NASDAQ:AAPL ). Citing
Everything Everywhere, O2 UK and Vodafone could shake up the mobile advertising market in the UK if their proposal to form a data-driven ad network is approved. The mobile advertising plan was
Apple ( NASDAQ:AAPL ) is once again slashing the minimum amount marketers must spend to roll out campaigns across its iAd mobile advertising network, AdAge reports. Advertisers must now commit $100,000
Google ( NASDAQ:GOOG ) is changing the way its mobile ad network AdMob handles auction bidding on cost-per-click ads. In a blog post, the company said that beginning Feb. 15 it will change to an
Google ( NASDAQ:GOOG ) is on pace to generate 2012 mobile advertising revenues in excess of $4 billion, according to a new forecast issued by Piper Jaffray analyst Gene Munster. Basing his estimates on
Consumers have now downloaded more than 18 billion iOS applications from Apple's ( NASDAQ:AAPL ) App Store, the computing giant announced Monday . That's about 8 billion more app installs than Google's
Google ( NASDAQ:GOOG ) is rolling out new mobile search ad formats promising more useful and relevant information for consumers who conduct search queries within mobile applications.