Jason Ankeny
Juniper Research
Yankee GroupTag:
AdMob
Latest Headlines
Latest Headlines
Google rebuilds AdMob to boost mobile app monetization, installs
Google is rolling out a revamped version of its AdMob mobile advertising network, promising app developers a host of new tools to improve discovery, distribution and monetization.
How wireless technologies will impact the 2012 presidential election
There is a new factor influencing the polls this year: The rising number of smartphone users (around half of adult Americans) who are reading political news on their phones, interacting with political apps and viewing mobile ads.
Google integrates AdMob app inventory into AdWords platform
Roughly two years after acquiring AdMob for $750 million, Google ( NASDAQ:GOOG ) has fully integrated the mobile ad network into its signature AdWords platform, enabling more than a million online...
Rumor Mill: Amazon in talks to buy Jumptap, launch mobile ad network
Amazon is reportedly in talks to acquire mobile advertising network Jumptap, a move that would further escalate the digital retailer's ongoing battle with archrival Apple ( NASDAQ:AAPL ). Citing
Report: Everything Everywhere, O2 and Vodafone prep mobile ad network
Everything Everywhere, O2 UK and Vodafone could shake up the mobile advertising market in the UK if their proposal to form a data-driven ad network is approved. The mobile advertising plan was
Report: Apple slashes iAd pricing again, boosts developer revenue cut
Apple ( NASDAQ:AAPL ) is once again slashing the minimum amount marketers must spend to roll out campaigns across its iAd mobile advertising network, AdAge reports. Advertisers must now commit $100,000
Google revamps AdMob auction bidding
Google ( NASDAQ:GOOG ) is changing the way its mobile ad network AdMob handles auction bidding on cost-per-click ads. In a blog post, the company said that beginning Feb. 15 it will change to an
Forecast: Google mobile ad revenues could top $4B in 2012
Google ( NASDAQ:GOOG ) is on pace to generate 2012 mobile advertising revenues in excess of $4 billion, according to a new forecast issued by Piper Jaffray analyst Gene Munster. Basing his estimates on
Apple slashes iAd pricing as developer revenues dwindle
Consumers have now downloaded more than 18 billion iOS applications from Apple's ( NASDAQ:AAPL ) App Store, the computing giant announced Monday . That's about 8 billion more app installs than Google's
Google launches contextual ads within mobile apps
Google ( NASDAQ:GOOG ) is rolling out new mobile search ad formats promising more useful and relevant information for consumers who conduct search queries within mobile applications.
Click here
