AdWords

Google is rolling out a revamped version of its AdMob mobile advertising network, promising app developers a host of new tools to improve discovery, distribution and monetization.

NEW YORK--Google is working on ways to enhance how mobile advertisers can track how effective their mobile ads are, even as consumers move between mobile devices and desktop computers, according to a senior Google executive.

Google is overhauling its AdWords platform to reach consumers across all device screens, a move advertising industry executives said will increase the company's mobile ad revenues and assuage concerns that the shift from the desktop to smartphones and tablets is damaging its bottom line.