Amazon's Appstore for Android is launching new A/B testing capabilities that will allow developers to simultaneously trial different versions of their applications and identify which features deliver the superior user experience.
Amazon unveiled its new Kindle FreeTime Unlimited service, which offers Kindle Fire tablet users all-you-can-eat access to books, games, educational apps, movies and television shows for children between the ages of 3 and 8.
Amazon i s introducing new plugins enabling developers leveraging the Unity game engine to increase engagement and monetization by integrating In-App Purchasing and Amazon GameCircle support into their Kindle Fire and Kindle Fire HD titles.
Roughly a month after expanding its Appstore for Android to the European market, Amazon is extending its sales reach to Japan.
Amazon is introducing Device Targeting, enabling its Appstore for Android developer partners to tailor APKs (the file format used to distribute and install software onto Android devices) for specific smartphones and tablets.
Amazon is introducing new in-app purchase options enabling Kindle Fire software developers to sell and ship physical goods to consumers.
Amazon is extending its Appstore for Android to consumers in the western European market, enabling mobile software developers to target international consumers via localized storefronts customized for each nation's audience.
Amazon Appstore for Android developer partners may now submit promotional images to call attention to their applications and games.
Amazon is poised to launch as many as five or six new tablet devices, including a 10-inch model, according to retail partner Staples.
If the rumors of Amazon's impending launch of a smartphone become a reality it would llikely force Amazon to offer a more comprehensive mobile platform that will inspire developers to contribute applications. But the smartphone expectation also begs some important questions.