Sprint Nextel is partnering with European communications giant Telefónica to create a multinational mobile advertising network reaching more than 370 million subscribers across the U.S., U.K., German and Brazilian markets.
Sprint Nextel revealed that its Sprint Zone account management application attracts 13 million customers every month, which is nearly 25 percent of the company's subscriber base. Sprint Zone, which debuted in 2011, offers a place where consumers can learn about Sprint's offers, check their data usage and monitor their account.
Sprint Nextel is partnering with Amobee to launch Pinsight Media+, a new mobile advertising platform enabling brands to roll out campaigns targeted to subscribers' preferences and behaviors.
Amobee is rolling out Pulse Create, a new platform enabling agencies and publishers to build their own rich media and 3D mobile ad campaigns.
Mobile advertising firm Amobee has acquired AdJitsu, a standalone Cooliris division dedicated to 3D mobile display ads. Financial terms were not disclosed. The AdJitsu platform, launched in 2011,
Singapore Telecommunications Ltd. has agreed to purchase U.S.-based mobile advertising solutions provider Amobee for $321 million, the Asian communications giant's first overseas acquisition in five
Mobile advertising network Amobee introduced User Generated Ad, a new unit optimized for Microsoft's Windows Phone. Available to brands during the second quarter, UGA gives consumers the freedom to
Mobile advertising solutions firm Amobee will partner with digital content provider Cooliris to introduce three-dimensional ad campaigns promising marketers a more compelling consumer experience than