App Categories

A recent application engagement study issued by mobile analytics firm Flurry identifies no fewer than 30 distinct app categories, up from 19 three years ago. The categories run the gamut from weather apps (no doubt particularly popular this week as Hurricane Sandy wreaked havoc on the East Coast) to financial budgeting tools--some categories are new to the list, like food and drink, while others have grown so large that Flurry has broken them down into subcategories (e.g., social games and single-player titles).