In-App Purchases

Nokia unveiled an updated version of its low-cost Asha platform, promising developers an open, standards-based environment for creating applications targeting consumers in emerging markets.

Fortumo is bringing its mobile payments platform to Windows Phone, enabling developers to integrate in-app purchase functionality into applications written for the Microsoft mobile operating system as well as Windows 8 and Windows RT using a single SDK.

Barnes & Noble is partnering with mobile payment services firm Fortumo to offer in-app purchase capabilities across Android applications optimized for the bookseller's Nook tablets and e-readers.

Those operating within the mobile games space, or indeed wider apps space, will be well aware of the elusive "in-app purchase." Used by developers, publishers and app stores as a means of monetizing users, purchasing virtual currencies and in-game items has become commonplace and the practice features in many of the top grossing games.