NEW YORK--After more than a year of buildup, Research In Motion officially unveiled its BlackBerry 10 platform at a media event here and pinned its financial future on both the platform's new software features and a range of BB10 smartphones designed to revive its flagging sales. RIM CEO Thorsten Heins said that the company will be renamed "BlackBerry," unifying and simplifying its brand.
FierceDeveloper talked with gaming developers about why they are embracing Rsearch In Motion's BlackBerry 10. Special Report
Ovum analyst Jan Dawson is throwing cold water on RIM's comeback before it even gets off the ground, arguing that RIM cannot stop the fact that individuals are buying smartphones more than companies now and that the new BB10 platform is not aimed at converting smartphone users from other leading platforms.
With its updated BlackBerry 10 operating system slated to launch Jan. 30, Research In Motion unveiled the list of multimedia partners who will supply music, film and television content for its overhauled BlackBerry World storefront.
BlackBerry 10 is a complete, QNX-based redesign of its aging BlackBerry operating system, and is geared toward reversing RIM's sliding sales numbers and rekindling interest in the company's devices and services. RIM CEO Thorsten Heins told a German newspaper he wants to have 70,000 apps in the company's BlackBerry app storefront for its launch.
This year will mark the launch of close to half a dozen new operating systems for smartphones. Which raises one main question: Why?
Research In Motion said its new BlackBerry Enterprise Service 10 platform is now available for enterprise and government customers to download, one of the final preludes to the company's launch of BlackBerry 10 next week. RIM's BES 10 platform not only will support device management and security for BlackBerry smartphones and tablets but also for gadgets running Apple's iOS and Google's Android.
Research In Motion has registered more than 1,600 North American businesses through its BlackBerry 10 Ready Program, an early indicator that RIM is getting its core enterprise users to buy into its new platform. The announcement from RIM is the latest tidbit of news the company is dripping out ahead of its Jan. 30 formal unveiling of BB10.
Research In Motion is reportedly planning to unveil the BlackBerry Z10 smartphone during its Jan. 30 press event, according to reports, and is also working to educate its carrier partners of the device's capabilities.
Research In Motion reported that developers submitted 15,000 applications for its new BlackBerry 10 operating system during a virtual Community Port-A-Thon event running over the weekend.