It's no secret that prices are softening for online video ads. However, despite all the momentum in the market, I don't think the situation will improve in the near future.
SANTA CLARA, Calif.--Streaming video platform provider Brightcove said it has shuttered its "App Cloud" mobile application development product and is instead pushing refreshed SDKs for Android and iOS. Brightcove's Albert Lai explained that the company is refocusing on native apps, rather than HTML5 solutions, due to customer demand.
Brightcove CEO and founder Jeremy Allaire announced he will step down from his role as CEO of the video management company he founded in 2004. COO David Mendels will replace him as CEO. Before joining Brightcove, Mendels headed up Adobe's business productivity unit.
Apple will begin selling both a smart TV and a new companion set-top in 2013 that would allow cable and satellite TV subscribers to access TV programming and interactive TV applications through a new user interface, Brightcove CEO Jeremy Allaire predicted Monday.
The FCC deadline of Sept. 30, after which closed captioning must be provided for all online programming originally aired on TV, is coming up fast. But will TV networks and other purveyors of online video content be ready?
Brightcove has added three new products to its cloud content services platform to take direct aim on the changing demands for handling and displaying online video.
Brightcove has bulked up its online video platform technology expertise by acquiring privately held Zencoder, a cloud-based video encoding service provider used by more than 1,000 worldwide organizations, the companies announced in a news release.
Comcast and Brightcove veteran Eric Elia was named president of software design and development firm Cainkade, where he is expected to help the company build multiscreen applications for Comcast, Samsung and other clients.
The online-video technology company Ooyala on Monday announced it raised a $35 million fifth round of funding that it will use for platform standardization and bolstering the company's booming international business.