Colson Hillier

Verizon Wireless recently formed Precision Marketing, a new division devoted to helping businesses better understand Verizon's customers' data usage.

Verizon Wireless recently formed Precision Marketing, a new division devoted to helping businesses better understand their customers using data Verizon has compiled from its millions of customers. That data, which Verizon aggregates and makes anonymous, is likely to be a powerful part of the operator's business in the future. Sue Marek, editor-in-chief of FierceMobileContent recently talked with Colson Hillier, the vice president of precision marketing at Verizon Wireless about the company's inroads in mobile marketing.