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Fiksu

Latest Headlines

Latest Headlines

Fiksu: iOS app downloads surge 11% in April, boosted by Facebook install ads

Daily downloads from Apple's App Store increased 11 percent in April, galvanized by factors including Facebook mobile app install ads, mobile user acquisition platform Fiksu reports.

Fiksu: iOS app downloads, marketing costs hold steady in March

Daily downloads from Apple's App Store held relatively steady in March, according to mobile user acquisition platform Fiksu.

Fiksu: iOS app downloads plummet after holiday season surge

Following a record-breaking holiday season, daily downloads from Apple's App Store plunged 13 percent in February, according to mobile user acquisition platform Fiksu.

Fiksu: iPhone 5 effect was short-lived

Developers whose marketing costs were reduced thanks to the frenzy of interest amid the iPhone 5 launch should be warned: The honeymoon is over, according to a new report from mobile marketing platform provider Fiksu.

Fiksu: iPhone 5 launch fuels 33% jump in App Store downloads

Daily downloads from Apple's App Store increased 33 percent from September to October, a surge credited to the Sept. 21 introduction of the iPhone 5, mobile user acquisition platform Fiksu reports.

Fiksu: iOS app downloads surge 33% following iPhone 5 release

Daily downloads from Apple's App Store increased 33 percent in the weeks following the Sept. 21 launch of the company's iPhone 5, according to mobile user acquisition platform Fiksu.

Fiksu: iPhone 5 anticipation triggered decline in iOS app downloads

Daily downloads from Apple's App Store dropped more than 7 percent in August, a decline credited to mounting consumer anticipation for the new iPhone 5 and its revamped iOS 6 operating system, according to mobile user acquisition platform Fiksu.

Fiksu: iPhone app downloads up 2% in June to 4.6M per day

Daily downloads from Apple's App Store increased 1.98 percent in June 2012, according to mobile user acquisition platform Fiksu.

How much should mobile app developers spend to acquire new customers?

The average mobile app user costs $1.26 to acquire. But that's not the whole story. How exactly should mobile app developers expect to spend this $1.26 per customer? And what can they learn from the big players in the space about how they purchase new customers? Check out  FierceDeveloper 's  special report on the topic . 

The inside story of how mobile app developers acquire new customers

Mobile app companies have a wide range of options when it comes to generating interest in--and downloads of--their smartphone apps. They can spread the word through Twitter and Facebook, they can generate publicity through press releases and news articles, and they can spend money to advertise their app.