While some mobile publishers like Electronic Arts no longer plan to make premium games, at least two big publishers don't want to put all of their eggs into just the freemium basket. Gameloft and FDG Entertainment both revealed they are committed to offering both freemium and premium titles.
Gameloft shut down its Hyderabad, India development studio the same day it reported fourth-quarter sales growth of 23 percent and full-year 2012 sales increases of 27 percent.
Gameloft will adapt a dozen of its most popular titles for Microsoft's Xbox platform to run on the software maker's new Windows Phone 8 mobile operating system.
French game publisher Gameloft is putting its research and development efforts into mobile and will launch 20 more mobile games this year.
Gameloft posted record second quarter revenues of $62 million, crediting the surge to the continued growth of its mobile gaming efforts.
Baudouin Corman, Gameloft's vice president of publishing for the Americas, recently spoke with FierceMobileContent Associate Editor Sandhya Raman about the company's changing mobile strategy, making titles for different markets and the company's recent licensing partnerships. On the Hot Seat
Baudouin Corman, Gameloft's VP of publishing for the Americas, recently spoke with FierceMobileContent Associate Editor Sandhya Raman about the company's changing mobile strategy, making titles for different markets and the company's recent licensing partnerships.
Mobile app companies have a wide range of options when it comes to generating interest in--and downloads of--their smartphone apps. They can spread the word through Twitter and Facebook, they can generate publicity through press releases and news articles, and they can spend money to advertise their app.
Mobile gaming publisher Gameloft confirmed that it would continue supporting and selling premium as well as freemium titles for mobile.
Gameloft has signed a worldwide licensing deal with Hasbro to develop mobile titles based on the toy manufacturer's popular My Little Pony and Littlest Pet Shop franchises.