Jason Ankeny
Juniper Research
Yankee GroupTag:
Here
Latest Headlines
Latest Headlines
Nokia to focus marketing more on products and features, less on Lumia brand
BARCELONA, Spain--Nokia plans to shift its marketing for its Lumia line running Microsoft's Windows Phone software this year away from the Windows Phone and Lumia brands and more toward Nokia-specific products and unique features, according to a Nokia executive.
Nokia's Here to compete with Google via Toyota mapping deal
Nokia joined Google Maps as the local search and navigation supplier to Toyota Europe. By early 2014 Toyota will integrate Nokia's vendor-neutral Here mapping platform into cars that the giant manufacturer delivers into Europe, Russia and the Middle East.
Nokia Maps goes head-to-head against Android and iPhone
Nokia is taking the fight to Google and Apple with the launch a new mapping platform rebranded "Here," which it will make available to iPhone and Android users. The mapping and location platform is a cloud-based, platform-agnostic service that aggregates a variety of location-specific services for the user including maps, directions and local deals.
Nokia unveils cloud-based location service 'Here'
Nokia unveiled a new addition to its arsenal of location-based apps. "Here" is a new cloud-based, platform-agnostic location service that aggregates a variety of location-specific services for the user including maps, directions and local deals.
