Whether you work in San Francisco, New York or anywhere else in the U.S., the place app developers should be thinking about most is China, according to a recent report from InMobi. The company released the results of recently-concluded research, based on a survey of both U.S. and Chinese consumers, on its blog.
InMobi has acquired Overlay Media, a startup specializing in context-aware computing. Overlay Media's Context Engine technology enables mobile devices to automatically detect a consumer's current activities and optimize the user experience accordingly. Financial terms were not disclosed.
Tablet ad impressions across the InMobi mobile advertising network have increased 88 percent over the last six months and are now growing nearly twice as fast as smartphone impressions, the firm...
Football was the main attraction during yesterday's Super Bowl XLVI, but the commercials in between the plays also captured many viewers' attention. The mobile industry was front-and-center during
Impressions across the independent InMobi mobile advertising network increased 251 percent worldwide in 2011, fueled by the growth of in-app ads as well as broad consumer and enterprise adoption of
Japanese communications giant Softbank has completed a $200 million investment in San Mateo, Calif.-based mobile advertising network InMobi. The funding will encompass two tranches: Softbank will
Smartphones accounted for 78 percent of ad impressions across InMobi's North American network in the second quartet of 2011, up from 67 percent in the previous quarter, the firm reports. At the
Mobile advertising network InMobi closed a Series B financing round totaling $8 million, led by existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. InMobi has now raised