Microsoft is extending its signature Office productivity suite to Apple's iOS, enabling Office 365 subscribers to access, view and edit Word, Excel and PowerPoint documents on the go.
One need only look at features included in the souped-up iOS 7 announced at Apple's Worldwide Developers Conference to see that Wi-Fi has truly become the cellular industry's BFF.
iPhone maker Apple is reportedly planning a major new ad campaign that will focus on the quality and reliability of the company's products, as well as the company's user-friendly content ecosystem, rather than specific features and functions, according to a new report from Bloomberg . The goal, according to the report, is to both counter the rise of Samsung Electronics and to redirect Apple's marketing focus away from services that are also generally available on competing products.
AT&T Mobility said it is bringing its Enhanced Push-to-Talk service to business customers through a new app available for Apple's iPhone 5 and iPhone 4S. AT&T boasted that this will be the first time a U.S. carrier is offering push-to-talk capabilities on the iPhone, and the app's launch comes less than three weeks ahead of Sprint Nextel's planned shutdown of its Nextel iDEN network.
Apple will start its annual Worldwide Developers Conference on Monday, June 10. FierceMobileContent will cover WWDC 2013 in-depth: Click here next week for breaking news and insight.
Apple is partnering with wireless device distributor Brightstar to establish an in-store iPhone trade-in program to let customers turn in older models and upgrade to the newer iPhone 5, according to a Bloomberg report.
Apple is not throttling the speeds of iPhone users on Verizon Wireless, AT&T Mobility and Sprint Nextel, according to an analysis by technology publication AnandTech. The analysis sharply disputes allegations from iOS developer Joseph Brown, operator of the website iTweakiOS, who claimed that Apple was doing so via code in its iOS operating system.
Apple has inserted code into its iOS operating system that limits the maximum data speeds iPhone and iPad customers can achieve on the networks of Verizon Wireless, AT&T Mobility and Sprint Nextel, according to an iOS developer. It does not appear that the code is affecting iPhones that work on T-Mobile US, which just started offering the iPhone in April.
King Street Wireless, which is U.S. Cellular's spectrum partner, reiterated calls for the FCC to mandate interoperability in the 700 MHz band, noting that without such a directive the companies won't be able to offer an iPhone that works over the companies' 700 MHz spectrum.
Apple CEO Tim Cook beat back the notion that the company is losing its "cool" factor, arguing Apple still has several game-changing products up its sleeve. He also said that the company is focused on building the best smartphones it can, and suggested Apple is not that concerned about winning additional market share.