The number of consumers that receive coupons via mobile devices will jump by 30 per cent next year to more than 500 million, according to a new report from Juniper Research.
Rich Communication Suite mobile messages will generate 83 billion messages per year within five years, according to a new report from Juniper Research.
Revenues generated by mobile roaming will climb from $46 billion this year to more than $80 billion by 2017, according to a new study from Juniper Research.
Advertiser spending on mobile messaging is on track to reach $7.4 billion by 2017, fueled by an increase in location-based SMS campaigns, according to a new Juniper Research forecast.
The scale of global mobile payment transactions is expected to rise nearly fourfold over the next five years to more than $1.3 trillion annually, according to a new report from Juniper Research.
Mobile payments are on pace to grow nearly fourfold over the next five years, eclipsing $1.3 trillion in annual transaction value by 2017, according to a new forecast issued by Juniper Research.
Mobile is more personal than other forms of advertising because the mobile phone is one of the most personal devices that many consumers own. Mobile also offers advertisers significant reach; in almost all cases, penetration rates in developed countries have passed 100 percent.
Global revenues from mobile search and discovery services will rise to $15 billion by 2017, nearly tripling projections for the current year, according to a new Juniper Research forecast.
It may not have escaped your notice that, in recent weeks, NFC--near field communications--has received a lot of press: all points of sale at the London Olympics are equipped to handle contactless payments, all UK Post Offices NFC are enabled; Microsoft has unveiled a mobile wallet with SIM-based NFC. In short, NFC is busy, busy, busy.
In-app advertising spending is on pace to reach $7.1 billion by 2015, up from $2.4 billion in 2012, according to a new Juniper Research forecast.