Jason Ankeny
Juniper Research
Yankee GroupTag:
Localytics
Latest Headlines
Latest Headlines
As game app makers search for more analytics, vendors rush in
All Lee Jacobson wanted was some answers--even if they were expensive to obtain--that would improve the games Atari was putting out. Instead, he felt like he was blind.
Localytics: Newest iPads yield just 4% of Apple tablet sessions
Apple's new fourth-generation iPad and iPad mini each accounted for only 2 percent of overall iOS tablet app traffic in November, app analytics firm Localytics reports.
Localytics: iOS app retention 52% higher than Android
Mobile application retention rates are improving as developers and publishers shift from away from a download-centric approach to more evolved acquisition and retention models, according to new data from mobile app analytics firm Localytics.
How do you measure the success of an app? Customer engagement is key
How do you measure the success of a mobile app? At one time counting downloads was a sufficient way to evaluate the success of an app, but that's no longer the case. Download numbers do not
Localytics: Only 6% of iPad data sessions are on cellular networks
The addition of LTE connectivity to Apple's ( NASDAQ:AAPL ) new iPad was touted as a marquee feature, but the vast majority of iPad prefer to stay on Wi-Fi, according to a report from mobile
Report: Android fragmentation not as extreme as feared
Despite developer concerns over the state of Google's ( NASDAQ:GOOG ) open-source Android mobile operating system, the platform is not as fragmented as many believe, according to mobile app analytics
Localytics: Loyal users drive 25% more in-app purchases
Building relationships with mobile application users and fostering long-term usage behaviors are critical components to driving in-app purchases reports mobile app analytics firm Localytics, noting
Study: 56% of U.S. iPhone 4S users are AT&T customers
AT&T Mobility ( NYSE:T ) is currently the dominant U.S. carrier for Apple's ( NASDAQ:AAPL ) iPhone 4S, according to a report from mobile application analytics firm Localytics. The report found that
