Marketing news from FierceMobileContent

Microsoft announced at its advance08 online advertising leadership forum that it will launch display advertising across its Windows Live Messenger and Windows Live Hotmail mobile services in the Read more...

Almost a year after Amp'd Mobile filed for Chapter 11 bankruptcy protection, the failed MVNO's Read more...

Earlier this week I strolled outside to the mailbox to find something unexpected: Junk mail that wasn't junk at all. It was a cardstock promotion from American Airlines, designed in the size and Read more...

Virgin Mobile USA announced the Fund My Phone application, which extends the operator's Sugar Mama marketing program to the Facebook social networking platform and enables consumers to earn wireless Read more...

The Federal Trade Commission said it will carefully monitor the burgeoning mobile marketing space in an effort to halt deceptive or unfair content offers, warning mobile content providers they must Read more...

Non-profits the Center for Digital Democracy and the U.S. Public Interest Research Group announced amendments to their 2006 complaint on interactive marketing techniques and consumer privacy concerns Read more...

Mobile content snacking took a turn towards the literal this week when Burger King Read more...

Hearst Magazines' Digital Media unit announced a partnership with mobile commerce and promotions company ShopText to deliver a range of text messaging services to its offline readership. ShopText Read more...

Virgin Mobile USA announced a deal with Burger King and Warner Music Group to introduce the fast-food giant's BK Value Menu concept to the mobile platform, offering subscribers a selection of Read more...

Digital marketing technology and services provider DoubleClick announced its DoubleClick Mobile advertising delivery system is integrating with mobile ad networks including AdMob, Google's AdSense Read more...