Devices running Google's Android generated 52 percent of all mobile advertising impressions across the Millennial Media network during the first quarter of 2013, jumping from 49 percent in the year-ago quarter.
Millennial Media reported revenues of $49.4 million for the first quarter of 2013, a year-over-year increase of 50.1 percent. Around 18 percent of the company's revenue came from outside the United States.
NEW YORK--Google is working on ways to enhance how mobile advertisers can track how effective their mobile ads are, even as consumers move between mobile devices and desktop computers, according to a senior Google executive.
Mobile publishers like Facebook, Twitter, Pandora and The Weather Channel are rapidly gaining control of the U.S. mobile display advertising market, ending years of dominance by ad networks like Google, Millennial Media and Apple, research firm IDC reports.
Although the overall mobile advertising market is set to grow at a breakneck speed, research firm eMarketer recently lowered its revenue forecasts for ad network provider Millennial Media due to concerns over continued traffic acquisition costs.
Nuance Communications unveiled Voice Ads, a new mobile advertising format enabling consumers to interact directly with campaigns by speaking into their smartphones.
Millennial Media has acquired mobile media buying and targeting platform Metaresolver. Terms of the all-cash transaction were not disclosed.
Angry Birds maker Rovio Entertainment formed a new advertising division within the company, dubbed the Brand Advertising Partnership Team, that consists of high-level executives from Apple, MTV and Millennial Media.
Games continue to drive more impressions across Millennial Media's U.S. mobile advertising network than any other application category, with gameplay on devices running Google's Android generating more than twice as many impressions as Apple's iOS.
Twenty percent of all impressions across the Millennial Media mobile advertising platform now originate from non-phone connected devices such as tablets and e-readers, a year-over-year increase of 6 percentage points.