Jason Ankeny
Juniper Research
Yankee GroupTag:
Mobile Advertising
Latest Headlines
Latest Headlines
Vungle, AdColony and others zoom in on video ads
You can find out a lot about Candy Crush Saga when you watch the video trailer. There is footage of all the animated treats players need to match. Viewers are introduced to some of the game's main characters. And it's described as "delicious" and "sweet." All this, in only 16 seconds.
Through Wanderful's Find&Save, local newspapers try to tap into mobile retail game
Wanderful Media today launched its redesigned Find&Save service, which is a site for newspapers to connect shoppers with local retailers, both big and small. Wanderful is funded by a group of the nation's largest newspaper companies, and the effort represents another attempt by newspapers to remain relevant in the digital--and mobile--age.
Foursquare nabs $41M to fuel mobile advertising ambitions
Foursquare has secured $41 million in financing from private equity fund Silver Lake Partners and venture capital firms Andreessen Horowitz, Union Square Ventures, O'Reilly AlphaTech Ventures and Spark Capital.
Motricity reorganizes under Voltari mobile advertising brand
Motricity will now operate under the Voltari mobile advertising brand after stockholders approved a reorganization plan during a special meeting Tuesday.
IDC: Facebook, Twitter usurp mobile display ad lead from Google, Millennial Media
Mobile publishers like Facebook, Twitter, Pandora and The Weather Channel are rapidly gaining control of the U.S. mobile display advertising market, ending years of dominance by ad networks like Google, Millennial Media and Apple, research firm IDC reports.
Android dominance targeted in Microsoft, Nokia antitrust complaint
FairSearch, a coalition of 17 technology and search firms including Microsoft , Nokia, Oracle, Expedia and Hotwire, has filed a formal complaint with European antitrust regulators alleging that Google is exploiting its open-source Android mobile operating system to "cement its control over consumer Internet data for online advertising as usage shifts to mobile."
Voice interaction looks to quiet mobile advertising's critics
Mobile advertising's proponents remain bullish on the medium's future. A new BIA/Kelsey report projects total U.S. mobile ad spending will surge from $3.2 billion in 2012 to $16.8 billion in 2017, fueled in part by the growth of the mobile local advertising segment, which is expected to increase from revenues of $1.2 billion a year ago to $9.1 billion by the end of the forecast period, representing a compound annual growth rate of 49.3 percent.
Rovio doubles revenues in 2012, total game downloads eclipse 1.7B
Rovio Entertainment reported full-year 2012 revenues of $195 million, up from $97 million the previous year, fueled by continuing demand for its Angry Birds games as well as branded merchandise.
Nuance launches interactive mobile voice advertisements
Nuance Communications unveiled Voice Ads, a new mobile advertising format enabling consumers to interact directly with campaigns by speaking into their smartphones.
eMarketer: Twitter mobile ad revenues to eclipse $300M in 2013
Twitter is on pace to generate global advertising revenues of $582.8 million in 2013, with mobile ads yielding 53 percent of that total, or $308.9 million, research firm eMarketer forecasts.
