Jason Ankeny
Juniper Research
Yankee GroupTag:
Mobile Advertising
Latest Headlines
Latest Headlines
Millennial Media: Android generates 64% of all mobile game ad impressions
Games continue to drive more impressions across Millennial Media's U.S. mobile advertising network than any other application category, with gameplay on devices running Google's Android generating more than twice as many impressions as Apple's iOS.
Facebook's mobile revenues doubled in Q4, analyst forecasts
Facebook will announce its fourth-quarter 2012 financial results after the close of trading Wednesday, and analyst estimates compiled by Bloomberg anticipate mobile revenues will increase dramatically, buoyed by growth in mobile advertising.
Apple did Google a favor by dumping YouTube from iOS
Although Apple's controversial decision to remove preloaded Google Maps access from iOS 6 attracted most of the attention, let's not forget it ousted another Google app at the same time: YouTube, which returned to iOS devices in mid-September as a standalone, ad-supported app.
Google stems decline in mobile ad rates, vows improved user experience
Google shares jumped 6 percent in early trading Wednesday after the company assuaged concerns that user migration from the desktop to mobile devices is adversely impacting its core advertising business.
Gartner: Mobile ad revenues on pace to reach $11.4B in 2013
Worldwide mobile advertising revenues are expected to reach $11.4 billion in 2013, up from $9.6 billion a year earlier, according to a new forecast issued by research and advisory firm Gartner.
InMobi acquires context-aware computing startup Overlay Media
InMobi has acquired Overlay Media, a startup specializing in context-aware computing. Overlay Media's Context Engine technology enables mobile devices to automatically detect a consumer's current activities and optimize the user experience accordingly. Financial terms were not disclosed.
Merrill Lynch: Facebook mobile ad revenues will eclipse desktop next year
Revenues from Facebook's mobile advertising initiatives will eclipse its desktop efforts next year, according to a new Merrill Lynch forecast.
Instagram backpedals, reverts to original ad terms
Following an outpouring of consumer frustration over proposed changes to its privacy policy and terms of service, photo-sharing platform Instagram said it will not institute controversial new language tied to planned advertising services.
Facebook halts mobile ad trials in third-party iOS, Android apps
Three months after Facebook began trialing mobile advertisements across selected third-party iOS and Android applications, the social networking giant is slamming the brakes on the initiative.
Facebook streamlines iOS downloads by revamping app install ads
Facebookis overhauling its new mobile app install ads program, enabling iOS 6 device users to initiate downloads from Apple's App Store without disrupting the Facebook experience.
