Games continue to drive more impressions across Millennial Media's U.S. mobile advertising network than any other application category, with gameplay on devices running Google's Android generating more than twice as many impressions as Apple's iOS.
Facebook will announce its fourth-quarter 2012 financial results after the close of trading Wednesday, and analyst estimates compiled by Bloomberg anticipate mobile revenues will increase dramatically, buoyed by growth in mobile advertising.
Although Apple's controversial decision to remove preloaded Google Maps access from iOS 6 attracted most of the attention, let's not forget it ousted another Google app at the same time: YouTube, which returned to iOS devices in mid-September as a standalone, ad-supported app.
Google shares jumped 6 percent in early trading Wednesday after the company assuaged concerns that user migration from the desktop to mobile devices is adversely impacting its core advertising business.
Worldwide mobile advertising revenues are expected to reach $11.4 billion in 2013, up from $9.6 billion a year earlier, according to a new forecast issued by research and advisory firm Gartner.
InMobi has acquired Overlay Media, a startup specializing in context-aware computing. Overlay Media's Context Engine technology enables mobile devices to automatically detect a consumer's current activities and optimize the user experience accordingly. Financial terms were not disclosed.
Revenues from Facebook's mobile advertising initiatives will eclipse its desktop efforts next year, according to a new Merrill Lynch forecast.
Three months after Facebook began trialing mobile advertisements across selected third-party iOS and Android applications, the social networking giant is slamming the brakes on the initiative.
Facebookis overhauling its new mobile app install ads program, enabling iOS 6 device users to initiate downloads from Apple's App Store without disrupting the Facebook experience.