Sprint Nextel is partnering with European communications giant Telefónica to create a multinational mobile advertising network reaching more than 370 million subscribers across the U.S., U.K., German and Brazilian markets.
Opera Software has acquired rival mobile browser maker Skyfire Labs in a cash and stock deal that could be worth as much as $155 million. The deal includes an upfront consideration of $50 million, bolstered by performance-based payments over the next three years.
Search activity on tablet devices will generate as much as $5 billion in Google revenues this year, according to a new report issued by Marin Software, which provides services to help brands and agencies manage their online advertising efforts.
Google is overhauling its AdWords platform to reach consumers across all device screens, a move advertising industry executives said will increase the company's mobile ad revenues and assuage concerns that the shift from the desktop to smartphones and tablets is damaging its bottom line.
When most people experience the famous Twitter Fail Whale , they grimace and come back later. When a similar performance issue occurs on the average mobile app, however, consumers may be much more likely to drift away forever. That's what made Crashlytics so potentially valuable to app developers, and why it may become even more valuable to Twitter itself.
Gartner said worldwide mobile advertising revenue is set to reach $11.4 billion this year, with overall growth between 2011 and 2016 reaching 400 percent. However, the current economics of mobile advertising is such that, if they're not careful, developers could create a sort of "download bubble" that doesn't reflect the reality of what consumers are actually willing to pay.
Games continue to drive more impressions across Millennial Media's U.S. mobile advertising network than any other application category, with gameplay on devices running Google's Android generating more than twice as many impressions as Apple's iOS.
Facebook will announce its fourth-quarter 2012 financial results after the close of trading Wednesday, and analyst estimates compiled by Bloomberg anticipate mobile revenues will increase dramatically, buoyed by growth in mobile advertising.
Although Apple's controversial decision to remove preloaded Google Maps access from iOS 6 attracted most of the attention, let's not forget it ousted another Google app at the same time: YouTube, which returned to iOS devices in mid-September as a standalone, ad-supported app.
Google shares jumped 6 percent in early trading Wednesday after the company assuaged concerns that user migration from the desktop to mobile devices is adversely impacting its core advertising business.