Zynga is developing its own advertising platform in an effort to boost revenues but also to enhance the social gaming network's appeal to third-party developer partners, All Things D reports.
Hosting her first earnings call as Yahoo President and CEO, Marissa Mayer admitted Monday that the company has failed to exploit opportunities in the mobile segment, pledging dramatic changes moving forward.
Spending on mobile advertising campaigns optimized for tablets is expected to increase 25 percent during the 2012 holiday season, surpassing spending on campaigns targeting smartphones for the first time, according to a new forecast from marketing agency M&C Saatchi.
Two months into beta trials on mobile advertising units designed to drive iOS and Android application installations, Facebook is opening the program to all developer partners.
Mojiva is rolling out Mojiva Tab, a new mobile advertising network exclusive to tablet devices like Apple's popular iPad.
Internet advertising revenues climbed to an all-time high during the first six months of 2012, galvanized by dramatic growth in mobile ad spending, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Analysts say a potential partnership between Sprint Nextel and Japanese operator Softbank could result in new mobile commerce services coming to the U.S. market.
Sprint Nextel is partnering with Amobee to launch Pinsight Media+, a new mobile advertising platform enabling brands to roll out campaigns targeted to subscribers' preferences and behaviors.
Facebook is trialing mobile advertisements across selected third-party iOS and Android applications, the latest step in the social network's efforts to monetize its mobile services.
Mobile advertising firm Millennial Media releases a monthly report of changes in OS and device market share, as well as other industry trends. This month's report also highlights some overarching...