Jason Ankeny
Juniper Research
Yankee GroupTag:
Mobile Advertising
Latest Headlines
Latest Headlines
Report: Zynga building ad platform to attract third-party developers
Zynga is developing its own advertising platform in an effort to boost revenues but also to enhance the social gaming network's appeal to third-party developer partners, All Things D reports.
Yahoo 'hasn't capitalized on the mobile opportunity,' CEO Mayer admits
Hosting her first earnings call as Yahoo President and CEO, Marissa Mayer admitted Monday that the company has failed to exploit opportunities in the mobile segment, pledging dramatic changes moving forward.
Forecast: Tablet ad spending will eclipse smartphone spending over holidays
Spending on mobile advertising campaigns optimized for tablets is expected to increase 25 percent during the 2012 holiday season, surpassing spending on campaigns targeting smartphones for the first time, according to a new forecast from marketing agency M&C Saatchi.
Facebook expands mobile app install ads to all developers
Two months into beta trials on mobile advertising units designed to drive iOS and Android application installations, Facebook is opening the program to all developer partners.
Mojiva launches tablet-only mobile advertising network
Mojiva is rolling out Mojiva Tab, a new mobile advertising network exclusive to tablet devices like Apple's popular iPad.
Report: Mobile ad spending doubled in first half of 2012
Internet advertising revenues climbed to an all-time high during the first six months of 2012, galvanized by dramatic growth in mobile ad spending, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Sprint/Softbank tie-up could escalate mobile payment wars
Analysts say a potential partnership between Sprint Nextel and Japanese operator Softbank could result in new mobile commerce services coming to the U.S. market.
Sprint teams with Amobee for targeted mobile ad platform
Sprint Nextel is partnering with Amobee to launch Pinsight Media+, a new mobile advertising platform enabling brands to roll out campaigns targeted to subscribers' preferences and behaviors.
Facebook testing mobile ads on third-party iOS, Android apps
Facebook is trialing mobile advertisements across selected third-party iOS and Android applications, the latest step in the social network's efforts to monetize its mobile services.
Slideshow: Millennial Media ad impressions 2Q2012
Mobile advertising firm Millennial Media releases a monthly report of changes in OS and device market share, as well as other industry trends. This month's report also highlights some overarching...
