Amazon will enable consumers to pay a one-time $15 fee to block advertisements on its new Kindle Fire tablets.
Pandora reported fiscal second-quarter 2013 losses of $5.4 million, tripling from $1.8 million a year ago as content acquisition costs continued to increase.
Entertainment is now the third largest mobile advertising vertical behind finance and retail/restaurants, with overall marketer spending in the segment increasing 133 percent between 2010 and 2011, according to a new report produced by mobile ad network Millennial Media in conjunction with comScore.
Chartboost is expanding its Kiosk mobile gaming promotions program, enabling developers to generate revenue by selling in-game advertising inventory to social gaming firms GREE, CrowdStar, Kabam and Booyah.
Advertiser spending on mobile messaging is on track to reach $7.4 billion by 2017, fueled by an increase in location-based SMS campaigns, according to a new Juniper Research forecast.
Consumer apps led the charge as private companies across the mobile sector raised $3.9 billion in venture financing during the first six months of 2012, according to M&A advisory firm Rutberg & Company.
Americans now spend an average of nine hours per day consuming media content, with more of that time spent on mobile devices than any other platform, according to a new study conducted by OnDevice Research on behalf of mobile ad network InMobi.
Mobile is more personal than other forms of advertising because the mobile phone is one of the most personal devices that many consumers own. Mobile also offers advertisers significant reach; in almost all cases, penetration rates in developed countries have passed 100 percent.
Millennial Media reported second quarter revenues of $39.4 million, a 75.6 percent year-over-year increase.
Facebook is rolling out a new mobile advertising unit designed to drive iOS and Android application installations, the latest step in the social network's efforts to monetize its mobile services.