Jason Ankeny
Juniper Research
Yankee GroupTag:
Mobile Advertising
Latest Headlines
Latest Headlines
Study: Students more receptive to mobile ads
A new study issued by Ball State University reports that college students are growing increasingly receptive to mobile advertising, with 56.3 percent of respondents saying they would accept mobile
Apptera inks mobile ad deal with UnWired Nation
Mobile advertising, search and commerce solutions provider Apptera announced an agreement with UnWired Nation to power the voice-enabled solutions developer's Voice Publishing Platform and Unwired
KDDI launches branded Google email
Japanese operator KDDI announced it will introduce a new branded email service based on Google's Gmail. The free service will launch in September--KDDI subscribers will receive 2 gigabytes of
ALSO NOTED: T-Mobile Germany inks mobile advertising deal with InteractiveMedia; Telkomsel signs ringback and content managemen
> T-Mobile Germany inks mobile advertising deal with InteractiveMedia. Article > Telkomsel signs ringback and content
Wapple intros ad-funded mobile website service
Mobile Internet solutions provider Wapple announced the launch of its free mobile website creation, hosting and management service. The sites, financed via targeted third-party banner advertising
Interview with Disney's Larry Shapiro Page 3
FierceMobileContent: Is it becoming easier to get content
distributed across all carriers? I see you have a WAP-content deal for
High School Musical 2 across several operators.
Interview with Disney's Larry Shapiro
Larry Shapiro , executive vice president, business development and operations at Walt Disney Internet Group, has been an outspoken critic of the mobile entertainment ecosystem and the need
SPOTLIGHT: Ad and subtract
Can the current mobile advertising ecosystem survive against Google? Article
Report: Ad preferences based on age, gender
A new study issued by mobile media publisher MoMac and market research firm Tickbox says mobile advertising must match specific consumer criteria as responsiveness to different kinds of ads is …
Cars.com partners with Lexus on mobile campaign
Vehicle sales site Cars.com announced automaker Lexus as the first sponsor of its new mobile channel . …
