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Mobile Marketing Association News

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MMA finalizes Mobile Application Privacy Policy guidelines

January 25, 2012 — 10:27am ET | By Jason Ankeny

The Mobile Marketing Association trade association issued its finalized MMA Mobile Application Privacy Policy guidelines, intended to offer developers a framework for creating more secure user Read more >>

Mobile Marketing Association Press Releases

Latest Headlines

MMA updates guidelines for mobile ads for smartphones and tablets
February 9, 2012
MMA finalizes Mobile Application Privacy Policy guidelines
January 25, 2012
MMA standardizes mobile ad unit sizes with new guidelines
December 14, 2011
MMA issues mobile couponing best practices
December 21, 2010
MMA kicks off mobile privacy guidelines initiative
December 20, 2010
MMA: 59% of subscribers turning to mobile for holiday shopping
November 11, 2010
Mobile Marketing Association taps Greg Stuart as CEO
October 5, 2010
MMA announces change of focus
September 2, 2010
MMA: Users ages 18-to-34 driving m-commerce adoption
June 17, 2010
MMA: One in five U.S. adults now using mobile commerce
May 19, 2010
Mobile Marketing Association restructures
February 1, 2010
Mobile Marketing Association head Wehrs resigns
December 8, 2009
Laura Marriott - mobile content memory lane
October 4, 2009
MMA revises Global Mobile Advertising Guidelines
September 30, 2009
Mobile marketing and the right to privacy â€“ page 2
September 15, 2009
Mobile marketing and the right to privacy
September 15, 2009
For startups, it's all about the bottom line â€“ page 2
July 20, 2009
For startups, it's all about the bottom line
July 20, 2009
MMA launches affiliate member program
July 15, 2009
MMA updates mobile content best practices for U.S.
July 1, 2009